About The VMO Program

Lead Program

The secret to making sales is access to a steady stream of high quality leads; but leads take money out of your pocket every month.

Let GoHealth invest in your business by providing you with the leads you need to succeed. As a GoHealth agent, you will receive lead cash* for issued policies!

  • For every issued Fixed Indemnity policy, we'll deposit up to $60
  • For every issued Accident policy, we'll deposit up to $50
  • For every issued Medicare Advantage policy, we'll deposit up to $50
  • For every issued Critical Illness policy, we'll deposit up to $45
  • For every issued Medicare Supplement policy, we'll deposit up to $40
  • For every issued Major Medical policy, we'll deposit up to $40
  • For every issued Life Insurance policy, we'll deposit up to $10

*Lead cash is lead credits that can be used to purchase exclusive, shared, and live transfer leads through GoHealth.

For a complete listing of the Lead Cash amount for every issued policy type, log in to the GoHealth VMO Newsletter and click on the Incentives tab. The Lead Cash Amounts Schedule is in the left-hand navigation under Incentives. Please note only GoHealth agents can log in to the GoHealth VMO Newsletter.

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